Semantic and Pragmatic Peculiarities of Aviation Slogans

Асмукович, І. В. (2015) Semantic and Pragmatic Peculiarities of Aviation Slogans. Вісник Житомирського державного університету імені Івана Франка (80). pp. 116-120. ISSN 2076-6173

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Abstract

The article deals with the study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans have been found out. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans have been described. The results of the carried out research prove that all language means (syntactic, lexical-semantic and pragmatic) work in close interaction, creating this way an integral unit of minimal size which is capable to affect recipients in order to impel them to a certain action – purchase the advertisement item or service.

Item Type:	Article
Uncontrolled Keywords:	advertising, AIDA formula, slogan, semantic, communicative, pragmatic peculiarities, airline company
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	Educational and Research Institute of Foreign Philology > Department of English Philology and Translation
Depositing User:	Руслана Іщук
Date Deposited:	22 Jun 2015 11:37
Last Modified:	27 Aug 2015 11:47
URI:	http://eprints.zu.edu.ua/id/eprint/17873

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