Language Play in Modern Mediatext

Сніховська, І. Е. (2019) Language Play in Modern Mediatext. In: Współczesne Media. Problemy i metody badań nad mediami. Współczesne Media, 2 (10). Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej w Lublinie, Lublin, pp. 293-301.

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Abstract

The peculiarities of language play in modern English printed and electronic mass media аre discussed. Using the examples of word-building ludic innovations, some ways of their formation are considered. It is noted that the use of the above linguistic phenomena permits to reveal and describe the pragmatic and sociocultural factors in communication.

Item Type: Book Section
Uncontrolled Keywords: language play, lingvocreativity, ludic word-building, mediatext.
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Educational and Research Institute of Foreign Philology > Department of the English Language
Depositing User: irena snikhovska
Date Deposited: 08 Sep 2020 21:19
Last Modified: 08 Sep 2020 21:19
URI: http://eprints.zu.edu.ua/id/eprint/31462

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