@article{zu211373,
           title = {?????????? ?? ????? ??????????? ???????? ?????????? ???????},
          author = {?. ?. ????????},
       publisher = {??????},
            year = {2014},
           pages = {306--311},
         journal = {??????????? ???????????? ???????: ???????? ?????? ????????? ???????????? ? ??????????? ???????? ?????????? ????????????? ???????????? ???????? ? ????????},
        keywords = {???????, ????????? ?????, AIDA, ?????????? ????????? ???????, ????????? ???????},
             url = {http://eprints.zu.edu.ua/11373/},
        abstract = {? ?????? ????????????? ??????? ?????? ?? ??????????? ???????????? ????????? ??????? ? ?????????? ???. ????? ???????? ?? ?????????? ?? ?????? ?????? ????????? ??????? ? ?? ?????????????}
}