@article{zu211820,
           title = {????? ??????? ???????? ?? ?????????? ?????????? ????? ????????????},
          author = {?. ??????????},
       publisher = {??? ??. ?. ??????},
            year = {2014},
           pages = {87--89},
         journal = {????????? ???????? ??????????? ?? ?????????? ? ??? ??.: ????????? ?????? ??????? ???????????? ???????-?????????? ????????-???????????},
             url = {http://eprints.zu.edu.ua/11820/},
        abstract = {???????????? ?????, ???????????? ??????? (????. sales 
promotion, ????? ???????? - ?????????? ????????) - ?? ??? ????????????? ???????????, ?? 
???????? ???????? ??????? ???? ?????????? ???????? ?? ?????? ???????? ???? ?????? - ??? 
????????? ????? ?????? ????? ?? ????????? - ? ????? ??????????? ????? ???????. ? ?????? 
????? ??????? - ??????????????? ?????????? ??????? ?????? ??????? ????????? ?????? 
??????}
}