%0 Journal Article %A Семенюк, І. С. %D 2014 %F zu2:11989 %I Кіровоград: РВВ КДПУ ім. В. Винниченка %J Наукові записки.– Серія: Філологічні науки (мовознавство). %K gender, meritocracy, education discourse, meritocratic discourse, communication tactics %N 130 %P 187-191 %T GENDER AND EDUCATION IN MERITOCRATIC DISCOURSE: LANGUAGE MATTERS %U http://eprints.zu.edu.ua/11989/ %X This paper is an attempt to provide an answer to the question: to what extend is the word "meritocracy" justified and correct for all modern societies. The goal is to contribute to a better understanding of merit-based education systems and in shaping gender policies at universities through meritocratic discourse communication tactics.