%A ?. ?. ??????? %J ??????? ???????.? ?????: ??????????? ????? (????????????). %T GENDER AND EDUCATION IN MERITOCRATIC DISCOURSE: LANGUAGE MATTERS %X This paper is an attempt to provide an answer to the question: to what extend is the word "meritocracy" justified and correct for all modern societies. The goal is to contribute to a better understanding of merit-based education systems and in shaping gender policies at universities through meritocratic discourse communication tactics. %N 130 %K gender, meritocracy, education discourse, meritocratic discourse, communication tactics %P 187-191 %D 2014 %I ??????????: ??? ???? ??. ?. ?????????? %L zu211989