@article{zu215804, number = {2}, title = {?????????? ?? ????? ??????????? ???????? ?????????? ???????}, author = {?. ?. ????????}, publisher = {?: ????? ?, 2014}, year = {2014}, pages = {306--311}, journal = {??????????? ????????????? ???????: ???????? ?????? ????????? ???????????? ? ??????????? ???????? ??????/???. ???. ?. ?. ???????.}, keywords = {???????, ????????? ?????, AIDA, ?????????? ????????? ???????, ????????? ???????}, url = {http://eprints.zu.edu.ua/15804/}, abstract = {? ?????? ????????????? ??????? ?????? ?? ??????????? ???????????? ????????? ??????? ? ?????????? ???. ????? ???????? ?? ?????????? ?? ?????? ?????? ????????? ??????? ? ?? ?????????????} }