TY  - JOUR
ID  - zu217873
UR  - http://eprints.zu.edu.ua/17873/
IS  - 80
A1  - ?????????, ?. ?.
Y1  - 2015///
N2  - The article deals with the study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans have been found out. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans have been described. The results of the carried out research prove that all language means (syntactic, lexical-semantic and pragmatic) work in close interaction, creating this way an integral unit of minimal size which is capable to affect recipients in order to impel them to a certain action ? purchase the advertisement item or service.
PB  - ???-?? ??? ??. ?.??????
JF  - ?????? ????????????? ?????????? ???????????? ????? ????? ??????
KW  - advertising
KW  -  AIDA formula
KW  -  slogan
KW  -  semantic
KW  -  communicative
KW  -  pragmatic peculiarities
KW  -  airline company
SN  - 2076-6173
TI  - Semantic and Pragmatic Peculiarities of Aviation Slogans
SP  - 116
AV  - public
EP  - 120
ER  -