eprintid: 17873
rev_number: 17
eprint_status: archive
userid: 2944
dir: disk0/00/01/78/73
datestamp: 2015-06-22 11:37:54
lastmod: 2015-08-27 11:47:16
status_changed: 2015-06-22 11:37:54
type: article
metadata_visibility: show
title: Semantic and Pragmatic Peculiarities of Aviation Slogans
language: english
abstract: The article deals with the study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans have been found out. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans have been described. The results of the carried out research prove that all language means (syntactic, lexical-semantic and pragmatic) work in close interaction, creating this way an integral unit of minimal size which is capable to affect recipients in order to impel them to a certain action – purchase the advertisement item or service.
keywords: advertising, AIDA formula, slogan, semantic, communicative, pragmatic peculiarities, airline company
creators_name: Асмукович, І. В.
ispublished: pub
subjects: P1
divisions: sch_eph
full_text_status: public
date: 2015
date_type: published
publication: Вісник Житомирського державного університету імені Івана Франка
number: 80
publisher: Вид-во ЖДУ ім. І.Франка
pagerange: 116-120
refereed: TRUE
issn: 2076-6173
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citation:   Асмукович, І. В.  (2015) Semantic and Pragmatic Peculiarities of Aviation Slogans.  Вісник Житомирського державного університету імені Івана Франка (80).  с. 116-120.  ISSN 2076-6173     
document_url: http://eprints.zu.edu.ua/17873/1/24.pdf