@article{zu219120,
           title = {The marketing effect},
          author = {V. J. Svintsitskiy},
       publisher = {???-?? ??? ??. ?. ??????},
            year = {2015},
           pages = {163--164},
         journal = {????????????? ??????? ?????? ????????? ???????: ????????? ??????????? ???????-?????????? ???????????? ??????????? ??? ????????? ???????? ??????????????: ???????, 15 ?????? 2015 ?.},
             url = {http://eprints.zu.edu.ua/19120/}
}