%A ?. ?. ????????? %A ?. ?. ?????? %J ????????? ????????: ??????????? ??????? %T ?????????? ????????? ? ?????? ???????? ???? ?????????????? %X There are few analysis methods and foundations which promoting the transhuman idea, which opportunities in the digital environment, identified the main directions of popularization within this environment. On the basis of a scientific approach to the study of psychological phenomena in article formulated a sequence of provisions regarding the importance of popularizing ideas of transhumanism. Revealed key aspects that influence the speed of propagation and popularization transhumanism as rationalist worldview, especially the popularization of ideas of transhumanism in the digital networks and the importance of a rationalist outlook in the context of the rising pace of scientific and technological progress. ?????????????? ?????? ??????? ? ?????????? ????????????? ???? ?????????????? ? ????????? ??????????, ???????? ??????? ??????? ???????? ????????????? ? ????? ?????? ??????????. ?? ???? ????????? ??????? ?? ???????? ????????????? ????????? ? ?????? ????????????? ??? ????????, ???????? ?????????? ????????????? ???? ??????????????. ???????? ??????? ???????, ?? ????????? ?? ????????? ?????????????? ?? ????????????? ??????????????, ?? ????????????????? ????????????, ??????????? ????????????? ???? ?????????????? ???? ? ???????? ??????? ?? ?????????? ?????? ????????????????? ?????????? ? ????????? ?????????? ?????? ???????-?????????? ????????. %N 8(11) %K ?????????????, ??????? ??????????, ?????????????????, ??????? ?????????, ??????? ?????????. Transhumanism, digital environment, self construct, target audience, the digital community %P 100-109 %D 2015 %I ?? "???????" %L zu220119