@article{zu221037,
           title = {Ludic coinages in modern mediatext},
          author = {I. E. Snikhovska and O. T. Tymchuk},
            year = {2016},
           pages = {119--120},
         journal = {??????? ??????? ??????????? ?? ????????: ?????????? ???????? ?? ????????? ?????????? : ???? ??????????? ???????-?????????? ??????????? (14-19 ??????? 2016 ?., ?????????? (??????????)).},
        keywords = {lingvocreativity, language play, ludic coinage, media text},
             url = {http://eprints.zu.edu.ua/21037/},
        abstract = {The article is devoted to the study of  cognitive and semantic potential of language play, in particular,  peculiarities of the ludic coinages in the English language mass media texts.}
}