TY  - JOUR
ID  - zu221037
UR  - http://eprints.zu.edu.ua/21037/
A1  - Snikhovska, I. E.
A1  - Tymchuk, O. T.
Y1  - 2016///
N2  - The article is devoted to the study of  cognitive and semantic potential of language play, in particular,  peculiarities of the ludic coinages in the English language mass media texts.
JF  - ??????? ??????? ??????????? ?? ????????: ?????????? ???????? ?? ????????? ?????????? : ???? ??????????? ???????-?????????? ??????????? (14-19 ??????? 2016 ?., ?????????? (??????????)).
KW  - lingvocreativity
KW  -  language play
KW  -  ludic coinage
KW  -  media text
TI  - Ludic coinages in modern mediatext
SP  - 119
AV  - public
EP  - 120
ER  -