%A I. E. Snikhovska
%A O. T. Tymchuk
%J ??????? ??????? ??????????? ?? ????????: ?????????? ???????? ?? ????????? ?????????? : ???? ??????????? ???????-?????????? ??????????? (14-19 ??????? 2016 ?., ?????????? (??????????)).
%T Ludic coinages in modern mediatext
%X The article is devoted to the study of  cognitive and semantic potential of language play, in particular,  peculiarities of the ludic coinages in the English language mass media texts.
%K lingvocreativity, language play, ludic coinage, media text
%P 119-120
%D 2016
%L zu221037