@article{zu221634,
          number = {2},
           title = {??????????? ???????????? ????????? ?cross ?????? ? ????????????? ??????????},
          author = {?. ?. ?????},
       publisher = {??? ??. ?. ??????},
            year = {2016},
           pages = {68--70},
         journal = {??????????? ?????????: ?????? ? ????????.},
             url = {http://eprints.zu.edu.ua/21634/},
        abstract = {??????????? ? ?????? ??????? ?????????? ??? ??????
????????????, ?? ?????????? ????? ?????????? ? ?????? ??????
???????????? ?? ????????????? ?????????? ???. ???? ?????????
????????? ????????????? ????, ?? ???????????? ????????????
???????????????? ?cross media?, ???????????? ?????????????
???????????, ? ???? ?????????? ?????? ??????? ?????????? ????? ?
??????????? ?????? ????? ????????? ??????? ?????? ????????????
????????????.}
}