eprintid: 26173 rev_number: 10 eprint_status: archive userid: 2944 dir: disk0/00/02/61/73 datestamp: 2018-01-21 12:11:42 lastmod: 2018-01-21 12:17:34 status_changed: 2018-01-21 12:11:42 type: article metadata_visibility: show title: Adult motivation in non-formal foreign language education, corporate training language: english abstract: Developments in the political and legislative spheres have a significant impact on marketing decisions made by an educational establishment. Moreover the great impact is made by the economic environment that determines the level of income for enterprises and purchasing power of the population. Changes in the economic environment cause not only quantitative but also structural shifts in education, the demand for educational services. So, in recent years, when the economic conditions of some enterprises in Ukraine have stabilized to some extent and they began to reach the level of international cooperation, the need for learning foreign languages by the employees of the enterprises and organizations has increased. Demographic characteristics play a particularly important role in the market demand for educational services. General decline in population, mainly due to the decreasing of the new generations being the main consumers of educational services, has significantly undermined the market of both formal and additional education branches. In addition, one of the main problems that hinder the development of paid education in Ukraine is the small size of the middle class being the major support of the development of demand and market taken in whole. The article considers the adult’s attitude towards requirements raised by time and technologies – to communicate in several foreign languages as well as how non-formal foreign language education helps develop new approaches and methods for developing fluent and accurate foreign language speaking abilities. keywords: long-life education, motivation, adult education, linguistic school creators_name: Закірова, Н. Ш. ispublished: pub subjects: LB full_text_status: public date: 2017 date_type: published publication: Вісник Житомирського державного університету імені Івана Франка number: 5 (91) publisher: Вид-во ЖДУ ім. І.Франка pagerange: 14-19 refereed: TRUE issn: 2076-6173 referencetext: 1. Moulton J. Formal and Nonformal Education and Empowered Behavior : A Review of the Research Literature / J. Moulton. – Prepared for the Support for Analysis and Research in Africa (SARA) Project Funded by USAID/AFR/SD, 1997. – 53 p. 2. Balistreri S. Research In Review 2012-4 Global Education : Connections, Concepts, and Careers / S. Balistreri, F. Giacomo, I. Noisette, T. Ptak. – 2010. – 125 p. 3. Rose C. Accelerated learning / C. Rose // Topaz, Great Missenden. – 1985. – 325 p. 4. Savingnon S. Communicative Competence / S. Savingnon. – London : Addison Wesley, 1983. – 200 p. 5. Neelands J. Learning Through Imagined Experience / J. Neelands . – Hodder & Stoughton Educational. – London, 1992. – 459 p. citation: Закірова, Н. Ш. (2017) Adult motivation in non-formal foreign language education, corporate training. Вісник Житомирського державного університету імені Івана Франка (5 (91)). с. 14-19. ISSN 2076-6173 document_url: http://eprints.zu.edu.ua/26173/1/5.pdf