TY - JOUR ID - zu226950 UR - http://eprints.zu.edu.ua/26950/ IS - 11 A1 - ??????, ?. ?. A1 - ???, ?. ?. A1 - ???????????, ?. ?. A1 - ??????, ?. ?. Y1 - 2001/// N2 - ?????? ??????????? ??????? ??????? ????????-?????????????? ?? ??????????-????????????? ?????? ??????? ?? ??????? ???????. ???????????? ????????????? ?????? ?????? ???????. ???????????? ????? ???????? ?????????? ?????? ?? ????????????? ? ?? ?????? ??????????. JF - ?i???? ????????????? ?????????-?????????????? ?????????. ?????????????i ?? ??????????? ?????. ???????? ?????? KW - The authors cons?der ma?n aspects of sensory-psycholog?cal and behav?oral-s?tuat?onal ?nfluence of ?dvert?sement on man?s psych?c. A conceptual foundat?on of theory of advert?sement are la?d. Some problems of the ?nfluence on ?nd?v?dual and collect?ve consc?ousness are analysed. TI - ?????????? ???????: ?????????? ?????? ?? ????????????? ?? ?????? ?????????? SP - 92 AV - public EP - 100 ER -