%A ?. ?. ?????? %A ?. ?. ??? %A ?. ?. ??????????? %A ?. ?. ?????? %J ?i???? ????????????? ?????????-?????????????? ?????????. ?????????????i ?? ??????????? ?????. ???????? ?????? %T ?????????? ???????: ?????????? ?????? ?? ????????????? ?? ?????? ?????????? %X ?????? ??????????? ??????? ??????? ????????-?????????????? ?? ??????????-????????????? ?????? ??????? ?? ??????? ???????. ???????????? ????????????? ?????? ?????? ???????. ???????????? ????? ???????? ?????????? ?????? ?? ????????????? ? ?? ?????? ??????????. %N 11 %K The authors cons?der ma?n aspects of sensory-psycholog?cal and behav?oral-s?tuat?onal ?nfluence of ?dvert?sement on man?s psych?c. A conceptual foundat?on of theory of advert?sement are la?d. Some problems of the ?nfluence on ?nd?v?dual and collect?ve consc?ousness are analysed. %P 92-100 %D 2001 %L zu226950