%A ?. ?. ?????????? %T ?????????????-??????????? ??????????? ?????????? ? ??????????? ??? %X The article is dedicated to the study of euphemisms in English-speaking mass media. The euphemisms of social and politicalsphere are viewed as a powerful means of influencing the formation of the public opinion. %K euphemism, mass media, communicative and pragmatic function, political correctness. %P 284-285 %D 2017 %C ????? %I ??????????? ?????????? ??????????? %L zu227989