@article{zu229918,
          number = {24},
           title = {?????????????? ????????????? ????????? ? ??????? ?????????? ?????????????},
          author = {?. ?. ????? and ?. ?. ?????-???????},
       publisher = {??? ??. ?. ??????},
            year = {2019},
           pages = {74--87},
         journal = {?????????. ??????????. ?????????},
        keywords = {?????????, ?????????, ???????? ??????????,??????????? ??????, ????????????????????? ??????????, ????-??????, ???????????? ?????????.},
             url = {http://eprints.zu.edu.ua/29918/},
        abstract = {? ????? ?????????? ???????  ??????? ?? ????????? ??????????? ???????? ????????????? ?????????. ???????? ??????? ???????? ??????????? ??????? ?? ?? ????? ? ????????? ?????????? . ???????????? ?? ??????????????? ?????????? ?????? ????????????? ?????????. ????????? ??????????? ?????????????? ????????? ????????? ?7-?? (price ? product ? promotion -?1??? ? ?eople ? ?rocess ? ?hysical ?vidence?, ?? ????? ??????? ?????????????? ????????????? ?????????. ?????????, ?? ????????????? ????? ???????????? ???????????? ???????? ???????????? ?? ????? ????? ???? ? ?????????? ?????????? ?????????? ?? ?????????. ?? ????????? ???, ?? ????????? ??????????, ????????????? ?? ?????, ? ?????????, ???????????? ?? ?????, ??????? ?????????? ??? ?????????? ???????? ?? ????????????? ??????????, ? ????? ???????? ??????? ??? ??????????.}
}