@incollection{zu231462,
          volume = {2},
          number = {10},
           month = {???????},
          author = {?. ?. ??????????},
          series = {Wsp{\'o}{\l}czesne Media},
       booktitle = {Wsp{\'o}{\l}czesne Media. Problemy i metody bada{\'n} nad mediami},
           title = {Language Play in Modern Mediatext},
         address = {Lublin},
       publisher = {Wydawnictwo Uniwersytetu Marii Curie-Sk{\l}odowskiej w Lublinie},
            year = {2019},
           pages = {293--301},
        keywords = {language play, lingvocreativity, ludic word-building, mediatext.},
             url = {http://eprints.zu.edu.ua/31462/},
        abstract = {The peculiarities of language play in modern English printed and electronic mass media ?re discussed. Using the examples of word-building ludic innovations, some ways of their formation are considered. It is noted that the use of the above linguistic phenomena permits to reveal and describe the pragmatic and sociocultural factors in communication.}
}