@article{zu238724,
          volume = {4},
          number = {3},
           month = {??????},
           title = {Demonization of virtual reality in modern media culture},
          author = {Nataliia Bukina and Svitlana Ostapchuk and ?. ?. ???????? and Olga Melnyk and Inna Semenets-Orlova},
            year = {2023},
         journal = {Research Journal in Advanced Humanities},
        keywords = {Media culture, Demonized portrayal, Cyberpunk, Virtual reality, Mass media, Fiction},
             url = {http://eprints.zu.edu.ua/38724/},
        abstract = {This study aimed to examine the demonization of virtual reality in modern media culture, with a focus on understanding the reasons behind the negative portrayal of virtual reality technologies. The purpose of this article was to identify and analyze the prevalent narratives and discourses surrounding virtual reality in contemporary media culture, and to explore the underlying factors contributing to its demonization. In this research, a qualitative study design was employed, utilizing content analysis of media articles, contemporary literary works, and scientific viewpoints from futurologists and researchers who study virtual reality technology and mass media. To identify recurring themes and patterns in virtual reality presentations, a thematic analysis approach was used. The analysis revealed that virtual reality was often portrayed negatively in media culture, with its potential risks and drawbacks emphasized over its benefits and possibilities. The findings also highlighted recurring themes, such as concerns about the impact of virtual reality on mental health, disconnection from reality, and ethical dilemmas. The demonized portrayal of virtual reality in modern media culture is influential for virtual reality developers, policymakers, consumers, and media representatives, such as fiction, creative, and fantasy writers, journalists, critics, and other stakeholders. It is crucial to understand the reasons behind this negative portrayal to develop strategies for addressing concerns, promoting responsible use of virtual reality, and fostering a more balanced and nuanced understanding of its potential benefits and challenges.}
}