@article{zu239131,
          number = {40},
           month = {???????},
           title = {Strategic marketing in a dynamic market environment: adaptive approaches, analysis of trends and implementation of innovations},
          author = {Inna Klimova and Inna Hordieieva and Nataliia Sereda and Olha Pashchenko and Ignacy Petecki},
            year = {2023},
           pages = {98--118},
         journal = {Conhecimento \& Diversidade},
             url = {http://eprints.zu.edu.ua/39131/}
}