@article{zu243706,
          volume = {103},
          number = {8},
           month = {???????},
          author = {Y. Sokolova and O. Katunina and N. Pysarenko and ?. ?. ??????? and O. A. Kovalchuk},
           title = {Using big data to develop digital marketing strategies: a case study},
         journal = {Journal of Theoretical and Applied Information Technology},
           pages = {3084--3095},
            year = {2025},
             url = {http://eprints.zu.edu.ua/43706/}
}