?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Sokolova+Y.&rft.aulast=Sokolova&rft.aufirst=Y.&rft.issue=8&rft.volume=103&rft.date=30+%D0%9A%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C+2025&rft.issn=1992-8645&rft.atitle=Using+big+data+to+develop+digital+marketing+strategies%3A+a+case+study&rft.title=Journal+of+Theoretical+and+Applied+Information+Technology&rft.pages=3084-3095&rft.genre=article