relation: http://eprints.zu.edu.ua/43706/
title: Using big data to develop digital marketing strategies: a case study
creator: Sokolova Y.
creator: Katunina O.
creator: Pysarenko N.
creator: Клімова І. О.
creator: Kovalchuk O. A.
subject: HB Економічна теорія
date: 2025-04-30
type: Стаття
type: PeerReviewed
format: text
language: uk
identifier: http://eprints.zu.edu.ua/43706/1/1.pdf
identifier:   Sokolova Y., Katunina O., Pysarenko N., Клімова І. О., Kovalchuk O. A.  (2025) Using big data to develop digital marketing strategies: a case study.  Journal of Theoretical and Applied Information Technology, 103 (8).  С. 3084–3095.  ISSN 1992-8645     
language: english