%0 Journal Article
%@ 1992-8645
%A Sokolova Y.
%A Katunina O.
%A Pysarenko N.
%A Клімова І. О.
%A Kovalchuk O. A.
%D 2025
%F zu2:43706
%J Journal of Theoretical and Applied Information Technology
%N 8
%P 3084-3095
%T Using big data to develop digital marketing strategies: a case study
%U http://eprints.zu.edu.ua/43706/
%V 103