TY - JOUR ID - zu243706 UR - http://eprints.zu.edu.ua/43706/ IS - 8 A1 - Sokolova Y. A1 - Katunina O. A1 - Pysarenko N. A1 - ??????? ?. ?. A1 - Kovalchuk O. A. Y1 - 2025/04/30/ JF - Journal of Theoretical and Applied Information Technology VL - 103 SN - 1992-8645 TI - Using big data to develop digital marketing strategies: a case study SP - 3084 AV - public EP - 3095 ER -