%A Y. Sokolova
%A O. Katunina
%A N. Pysarenko
%A ?. ?. ???????
%A O. A. Kovalchuk
%J Journal of Theoretical and Applied Information Technology
%T Using big data to develop digital marketing strategies: a case study
%N 8
%P 3084-3095
%V 103
%D 2025
%L zu243706