eprintid: 43706
rev_number: 19
eprint_status: archive
userid: 1653
dir: disk0/00/04/37/06
datestamp: 2025-05-13 12:33:16
lastmod: 2025-05-13 12:40:14
status_changed: 2025-05-13 12:33:16
type: article
metadata_visibility: show
title: Using big data to develop digital marketing strategies: a case study
language: english
creators_name: Sokolova, Y.
creators_name: Katunina, O.
creators_name: Pysarenko, N.
creators_name: Клімова, І. О.
creators_name: Kovalchuk, O. A.
ispublished: pub
subjects: HB
divisions: sch_ecm
full_text_status: public
date: 2025-04-30
date_type: published
publication: Journal of Theoretical and Applied Information Technology
volume: 103
number: 8
pagerange: 3084-3095
refereed: TRUE
issn: 1992-8645
citation:   Sokolova Y., Katunina O., Pysarenko N., Клімова І. О., Kovalchuk O. A.  (2025) Using big data to develop digital marketing strategies: a case study.  Journal of Theoretical and Applied Information Technology, 103 (8).  С. 3084–3095.  ISSN 1992-8645     
document_url: http://eprints.zu.edu.ua/43706/1/1.pdf