@inproceedings{zu244252, booktitle = {III International Scientific and Practical Conference ?Innovative technologies of marketing and management in the conditions of transformational changes?}, title = {?????????? ??????? ??????? ???????????? ???????}, author = {?. ?. ??????? and ?. ?. ????????????}, year = {2025}, pages = {207--209}, url = {http://eprints.zu.edu.ua/44252/} }