?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=%D0%9A%D0%BE%D1%82%D0%BD%D1%8E%D0%BA%2C+%D0%9B.+%D0%93.&rft.aulast=%D0%9A%D0%BE%D1%82%D0%BD%D1%8E%D0%BA&rft.aufirst=%D0%9B.+%D0%93.&rft.date=2010&rft.atitle=Reader+Contact+in+Advertising+Discourse&rft.title=English+Learning+in+the+Context+of+the+Long-life+Education+%2F+XY+TESOL+%E2%80%93+Ukraine+National+Conference&rft.pages=57-61&rft.genre=article