eprintid: 7708
rev_number: 14
eprint_status: archive
userid: 1389
dir: disk0/00/00/77/08
datestamp: 2012-09-04 12:25:05
lastmod: 2015-08-15 01:55:35
status_changed: 2012-09-04 12:25:05
type: article
metadata_visibility: show
title: Reader Contact in Advertising Discourse
language: english
abstract: To establish physical, emotional, and mental contact with the reader, press advertising writers use a variety of linguistic and paralinguistic techniques which deal with pictures, type and size of letters, the properties and relations of objects and people in the vicinity of the text, the situation as perceived by the participants, the conversational tone of the text, represented in the text intentions of the addressers/ senders and the perception of the text by the addressees/ receivers. The conversational tone of advertising discourse is created by a great variety of linguistic means: the use of pronouns, and presupposition, colloquial lexical units, contracted forms and syntactical structures characteristic of colloquial style
keywords: linguistic and paralinguistic techniques, the conversational tone of advertising discourse, pronouns, presupposition, colloquial lexical units, contracted forms and syntactical structures characteristic of colloquial style
creators_name: Котнюк, Л. Г.
creators_id: lkotniuk@ukr.net
ispublished: pub
subjects: P1
subjects: PE
divisions: sch_ela
full_text_status: public
date: 2010
date_type: published
publication: English Learning in the Context of the Long-life Education / XY TESOL – Ukraine National Conference
publisher: Rivne State University of the Humanities
pagerange: 57-61
refereed: TRUE
citation:   Котнюк, Л. Г.  (2010) Reader Contact in Advertising Discourse.  English Learning in the Context of the Long-life Education / XY TESOL – Ukraine National Conference.  с. 57-61.      
document_url: http://eprints.zu.edu.ua/7708/1/10klgrki.pdf