?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=%D0%A1%D0%B0%D1%83%D1%85%2C+%D0%9F.+%D0%AE.&rft.aulast=%D0%A1%D0%B0%D1%83%D1%85&rft.aufirst=%D0%9F.+%D0%AE.&rft.issue=1&rft.volume=19&rft.date=2012&rft.issn=1234-3706&rft.atitle=The+scientific-educational+synergy+as+the+engine+of+the+information+society%3B+European+challenges+and+Ukrainian+problems&rft.title=Zarz%C4%85dzanie+i+Marketing&rft.pages=73-81&rft.genre=article