%0 Journal Article %@ 1234-3706 %A Саух, П. Ю. %D 2012 %F zu2:9310 %I Oficyna Wydawnicza Politechniki Rzeszowskiej %J Zarządzanie i Marketing %N 1 %P 73-81 %T The scientific-educational synergy as the engine of the information society; European challenges and Ukrainian problems %U http://eprints.zu.edu.ua/9310/ %V 19 %X The article analyzes a new image of education and science as undergoing essential transformations in the information society where both notions grow into indispensible constituents of human lifestyle and become mostly pragmatic in character. Outlined are the consequences of this irreversible process and the algorithm of an expedient response on the part of Ukrainian education to the modernity challenges is constructed.