Закірова, Н. Ш.
(2017)
Adult motivation in non-formal foreign language education, corporate training.
Вісник Житомирського державного університету імені Івана Франка (5 (91)).
с. 14-19.
ISSN 2076-6173
Опис
Developments in the political and legislative spheres have a significant impact on marketing decisions made by an educational establishment. Moreover the great impact is made by the economic environment that determines the level of income for enterprises and purchasing power of the population. Changes in the economic environment cause not only quantitative but also structural shifts in education, the demand for educational services. So, in recent years, when the economic conditions of some enterprises in Ukraine have stabilized to some extent and they began to reach the level of international cooperation, the need for learning foreign languages by the employees of the enterprises and organizations has increased.
Demographic characteristics play a particularly important role in the market demand for educational services. General decline in population, mainly due to the decreasing of the new generations being the main consumers of educational services, has significantly undermined the market of both formal and additional education branches. In addition, one of the main problems that hinder the development of paid education in Ukraine is the small size of the middle class being the major support of the development of demand and market taken in whole. The article considers the adult’s attitude towards requirements raised by time and technologies – to communicate in several foreign languages as well as how non-formal foreign language education helps develop new approaches and methods for developing fluent and accurate foreign language speaking abilities.
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