Linguvostylistic Aspects of Manipulative Influence in English Political Advertisements

Masel, Julia (2011) Linguvostylistic Aspects of Manipulative Influence in English Political Advertisements. Current Studies in English: Linguistics and Methodology Perspectives: XVI TESOL-Ukraine International Conference. pp. 95-96.

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Political advertising designed to influence the behavior and beliefs of the audience. Therefore political advertisements should be original and interesting they should draw the audience’s attention by successful text decision. As advertising must be effective so the integral role in it is played by the language manipulation. Language manipulation predetermines the use of language means of different levels to produce a hidden impact on the recipient. In political advertising linguistic manipulation occupies a special place.

Item Type: Article
Uncontrolled Keywords: advertisement, political advertisement, language manipulation, linguistic strategies and tactics
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Educational and Research Institute of Foreign Philology > Department of English Language and Applied Linguistics
Depositing User: завідувач С. О. Гавриловський
Date Deposited: 13 Mar 2012 08:11
Last Modified: 15 Aug 2015 00:52

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