Strategic marketing in a dynamic market environment: adaptive approaches, analysis of trends and implementation of innovations

Klimova, Inna, Hordieieva, Inna, Sereda, Nataliia, Pashchenko, Olha, Petecki, Ignacy (2023) Strategic marketing in a dynamic market environment: adaptive approaches, analysis of trends and implementation of innovations. Conhecimento & Diversidade (40). pp. 98-118.

[img]
Preview
Text
Download (940kB) | Preview
Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Socio-Psychological > Department of Economics, Management, Marketing and Hotel and Restaurant Business
Depositing User: Інна Олександрівна Клімова
Date Deposited: 01 Mar 2024 08:14
Last Modified: 01 Mar 2024 08:16
URI: http://eprints.zu.edu.ua/id/eprint/39131

Actions (login required)

View Item View Item