Reader Contact in Advertising Discourse

Котнюк, Л. Г. (2010) Reader Contact in Advertising Discourse. English Learning in the Context of the Long-life Education / XY TESOL – Ukraine National Conference. pp. 57-61.

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Abstract

To establish physical, emotional, and mental contact with the reader, press advertising writers use a variety of linguistic and paralinguistic techniques which deal with pictures, type and size of letters, the properties and relations of objects and people in the vicinity of the text, the situation as perceived by the participants, the conversational tone of the text, represented in the text intentions of the addressers/ senders and the perception of the text by the addressees/ receivers. The conversational tone of advertising discourse is created by a great variety of linguistic means: the use of pronouns, and presupposition, colloquial lexical units, contracted forms and syntactical structures characteristic of colloquial style

Item Type: Article
Uncontrolled Keywords: linguistic and paralinguistic techniques, the conversational tone of advertising discourse, pronouns, presupposition, colloquial lexical units, contracted forms and syntactical structures characteristic of colloquial style
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
Divisions: Educational and Research Institute of Foreign Philology > Department of the English Language
Depositing User: завідувач С. О. Гавриловський
Date Deposited: 04 Sep 2012 12:25
Last Modified: 15 Aug 2015 01:55
URI: http://eprints.zu.edu.ua/id/eprint/7708

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