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Using big data to develop digital marketing strategies: a case study

Sokolova Y., Katunina O., Pysarenko N., Клімова І. О. and Kovalchuk O. A. (2025) Using big data to develop digital marketing strategies: a case study. Journal of Theoretical and Applied Information Technology. Т. 103, № 8. pp. 3084-3095. ISSN 1992-8645.

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Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social and Psychological Sciences > Department of Economics, Management, Marketing, and Hospitality Business
Depositing User: Інна Олександрівна Клімова
Date Deposited: 13 May 2025 15:33
Last Modified: 13 May 2025 15:40
URI: https://eprints.zu.edu.ua/id/eprint/43706
ДСТУ 8302:2015: Using big data to develop digital marketing strategies: a case study / Y. Sokolova та ін. Journal of Theoretical and Applied Information Technology. 2025. Т. 103, № 8. pp. 3084-3095.

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