Formation of value orientations of the personality of a higher education student in the economic field using the Ukrainian language

Purpose. To establish the nature of the process of forming value orientations of the individual (VOI) of an economics student (ES), the importance of the Ukrainian language for this process. The tasks of the article are to identify the impact of stratification of students of higher education institutions (HEIs) on their acquisition of VOI; to identify areas of HEI adaptation to the dynamic deformation of the educational environment (EE); to assess the impact of communication competencies on other competencies.

Methodology. The method of statistical analysis was used to calculate the correlation coefficients of communicative competencies and other competencies of those acquiring socio-economic professions. The method of comparative analysis allowed us to establish the level of stratification of students in terms of VOI. The hermeneutic method is to indicate the directions of changes in regulatory acts that determine the formation of VOI.

Findings. It is substantiated that the socio-linguistic dominants of the educational process in war conditions are not only a tool for restoring and strengthening national consciousness, i.e. a necessary component of the formation of the VOI and a tool for acquiring integral professional competence, but also a tool for ensuring the psychological stability of ES. A high level of correlation of communicative competencies has been revealed, which is determined by the high level of mastery of the state language and competencies required by representatives of socio-economic professions. It has been established that ESs are inferior to applicants for other socio-economic professions in terms of social competences.

Originality. The uneven nature of the process of forming the VOI has been established. It is indicated that this process can have a direct and reverse nature. It is substantiated that the deformation of EE leads to a deterioration in the formation of the VOI and the acquisition of social and professional competencies by the applicants. The need to form a profile of students’ VO for them to acquire their own motivations for learning is proven.

Practical value. The directions of educational work that will increase the adaptability of higher education institutions in conditions of dynamic deformation of the educational environment are proposed.