Linguvostylistic Aspects of Manipulative Influence in English Political Advertisements

Political advertising designed to influence the behavior and beliefs of the audience. Therefore political advertisements should be original and interesting they should draw the audience’s attention by successful text decision. As advertising must be effective so the integral role in it is played by the language manipulation. Language manipulation predetermines the use of language means of different levels to produce a hidden impact on the recipient. In political advertising linguistic manipulation occupies a special place.