Women’s Smoking as an Important Problem of Public Health

Today, smoking has become a pandemic not only in the medical aspect, but also psychological, economic and social. This problem is especially acute today for the female part of the world's population, as the female body is more susceptible to the negative effects of nicotine. Women's refusal to smoke will reduce the risk of developing diseases and improve their health. The aim of the article is to explore women's motivation to tobacco smoking and quitting this addiction. We conducted a sociological survey among female smokers who visit beauty salons in order to find out the prevalence of smoking among women and assess their motivation to quit this addiction. The survey involved 150 women of different age groups. It was determined that solving the problem of tobacco smoking among female smokers requires taking into account their individual and age characteristics in order to correctly select the motivational factors for smoking cessation. It was found that despite active preventive measures taken by public health bodies in every country of the world, the rates of smoking among women, mainly of reproductive age, are increasing, which poses a threat to human health in general and requires revision and improvement of approaches to counteracting the involvement of women in the use of tobacco products. Based on the results of the research, practical recommendations have been developed to improve the smoking counteraction system in the direction of individual work undertaken by public health professionals with women, taking into account their motivation to smoking and quitting it.